The Avobook Report for week 43 highlights Chile and Colombia’s efforts to enhance their presence in the European avocado market amidst a decline in U.S. imports and fluctuating prices. While U.S. imports fell by 9%, European supply is 14% higher than in 2023. Chile and Colombia lead in European exports, where small and medium avocado prices have risen. In contrast, imports to China dropped by 24%, and prices decreased by 15%.
The recent Avobook Report for week 43 emphasizes the dynamics of the avocado market, particularly focusing on the competition between Chile and Colombia as they aim to enhance their market shares in Europe amidst Mexico’s prevailing dominance in the United States. The report indicates a 9% decline in avocado imports to the U.S. during week 42, leading to a decrease in prices, particularly affecting smaller sizes. Despite this, Chile is striving to assert its presence in the U.S. market. In contrast, the European avocado market is experiencing a different scenario. The report highlights that while overall imports have decreased by 5% from the previous week, supply levels have risen by 14% compared to the previous year, indicating a favorable situation for consumers. Notably, Chile and Colombia have emerged as the leading exporters, with the prices of small and medium-sized avocados increasing, reflecting a strong demand in Europe. Additionally, the report mentions a significant drop in China’s import volumes by 24%, accompanied by a 15% decline in prices for medium and large-sized avocados, showcasing the sensitivity of that particular market. Both Chile and Colombia are keenly positioning themselves in Europe, anticipating growth opportunities in this competitive landscape. Furthermore, the upcoming Global Avocado Summit, organized by the Chilean Avocado Committee and Yentzen Group, is set to take place on November 21 at the Casino Monticello event center, potentially shaping future strategies and collaborations in the avocado sector.
The avocado market has become increasingly competitive, with various countries vying for significant shares in different global markets. Mexico has traditionally dominated the U.S. avocado market, but the recent trends indicate a shift as Chile and Colombia are actively working to expand their influence in Europe. The fluctuations in import volumes and pricing dynamics in both the U.S. and European markets underscore the complexities faced by exporters. This report aims to provide insights into these market shifts, particularly how different countries are adapting and strategizing in response to consumer demands and competitive pressures. Chile and Colombia’s efforts to penetrate the European market reflect a larger trend of diversification and adaptation in global trade.
In summary, the avocado market is undergoing notable changes, with Chile and Colombia stepping up their efforts in Europe to counterbalance Mexico’s dominance in the U.S. The fluctuations in supply, alongside changing consumer demands, indicate a complex market environment that requires strategic maneuvers from exporters. The upcoming Global Avocado Summit may further influence these strategies and the overall landscape of the international avocado market.
Original Source: www.freshfruitportal.com
