Coffee Berry opens its first outlet in Morocco, expanding its reach in the MENA region alongside other international brands like Le Pain Quotidien and Krispy Kreme. The new location in Casablanca aims to meet the demand for specialty coffee, contributing to a rapidly growing market projected to reach 390 outlets by 2029.
Coffee Berry, an Athens-based coffee chain, has recently established its first outlet in Morocco, located in Casablanca. This expansion forms part of a wider trend, as Coffee Berry joins international brands such as Le Pain Quotidien, Gong cha, and Krispy Kreme, all of which have entered the Moroccan market in the past six months. The store features a diverse beverage menu, highlighting nine single-origin coffees aimed at appealing to Morocco’s developing specialty coffee market.
Founded in 2016, Coffee Berry boasts over 220 locations worldwide, including 129 in Greece and 87 in Cyprus. Morocco is the brand’s third venture in the Middle East and North Africa (MENA) region, succeeding Egypt and Saudi Arabia, and marks its sixth global footprint, with a sole location in Germany further enhancing its international presence.
According to the World Coffee Portal’s Project Cafe Middle East 2025 report, the Moroccan branded coffee shop market consists of more than 160 establishments, ranking as the tenth largest in the MENA region. Among these, French brand Paul and domestic chain Cafés Carrion are market leaders with 35 and 32 outlets, respectively, capturing significant growth over the past year.
This market is characterized by the dominance of international chains, with Cafés Carrion being the only prominent domestic operator among 26 competing brands. American chains like Starbucks, Dunkin’, and Caribou Coffee hold substantial shares, further complemented by recent expansions of European chains such as Espressolab, Costa Coffee, and Boost Coffee over the last 18 months.
In addition to Coffee Berry’s arrival, several other international brands have entered the Moroccan market recently, including Le Pain Quotidien, Gong cha, and Krispy Kreme. The World Coffee Portal anticipates continued rapid growth in Morocco’s branded coffee shop sector, projecting the number of outlets to increase to 390 by the end of 2029.
The expansion of the coffee shop market in Morocco is indicative of a burgeoning interest in specialty coffee culture. International coffee chains have increasingly recognized Morocco’s potential due to its unique position within the MENA region and the rising consumer demand for high-quality coffee experiences. Recent market trends and studies suggest a robust growth opportunity, sustaining interest and investments from recognized global brands.
Coffee Berry’s entry into the Moroccan market signifies a growing trend of international coffee brands seeking to capitalize on the expanding specialty coffee market. With significant growth forecasted for the coffee shop sector in Morocco, the country is rapidly establishing itself as a key player in the MENA region’s coffee culture. The increasing presence of global chains reflects a dynamic marketplace poised for further development.
Original Source: www.worldcoffeeportal.com
