Martha Karua has rebranded NARC-Kenya to the People’s Liberation Party (PLP) during a launch event in Nairobi, emphasizing the need for unity. Key figures from other parties attended, supporting the movement for collective action and youth voter registration leading up to the 2027 elections. The party has introduced new colors, a new slogan, and a revised symbol to appeal to a younger demographic while upholding its foundational mission.
Martha Karua, leader of NARC-Kenya, has officially rebranded her party as the People’s Liberation Party (PLP) during an event held in Nairobi on February 27. The rebranding ceremony was attended by notable leaders including Kalonzo Musyoka, Eugene Wamalwa, and Rigathi Gachagua. Karua highlighted the importance of unity among elected officials to enhance service delivery and foster prosperity across the nation.
At the launch, Musyoka emphasized that the party is set to join an action-oriented unity movement, stating, “We are going to unite under an idea, under an agenda. It cannot just be unity for the sake of removing an individual because of misrule.” Gachagua, addressing the youth, urged them to register as voters ahead of the 2027 general elections, stressing that real transformation can only occur at the ballot box.
The PLP has adopted new colors, including purple, lilac, and white, moving away from NARC-Kenya’s previous red, white, and green. The party’s slogan has also changed to “Unite” and “Liberate,” departing from the former motto of “One Kenya, One Nation, One People.” Additionally, the party symbol has transitioned from a red rose to a purple rose.
Karua clarified that the alteration in colors does not represent a deviation from the party’s original mission, established in 2006. She articulated that PLP’s expanded strategy seeks to engage the Generation Z demographic effectively, who are anticipated to play a critical role in the forthcoming elections. The rebranding coincides with other coalition efforts involving leaders such as Wiper’s Kalonzo Musyoka and Eugene Wamalwa, signaling a collective aspiration for collaboration amongst like-minded parties.
In summary, the rebranding of NARC-Kenya to the People’s Liberation Party marks a significant strategic shift aimed at promoting unity and galvanizing youth engagement for the 2027 elections. With new colors, slogans, and symbols, the PLP aims to resonate with the younger electorate while maintaining its core mission. This initiative reflects a broader coalition-building effort among key political figures in Kenya.
Original Source: www.capitalfm.co.ke
