Pristyn Care has exited the Bangladeshi market less than a year after its expansion due to civil unrest and political challenges. Despite achieving impressive growth metrics, the startup deemed its venture unsustainable. This trend of Indian healthcare companies retreating from Bangladesh has been observed among other major players as well.
Pristyn Care, the Indian healthcare startup, has ceased its operations in Bangladesh, less than a year after entering the market. The company cited escalating civil unrest which began in July 2024 as the primary reason for its exit. Although the startup aimed to invest Rs 100 crore in establishing itself in the Bangladeshi healthcare sector, political and strategic challenges rendered the venture unsustainable.
Despite the withdrawal, Pristyn Care reported notable growth in Bangladesh, achieving 125% quarter-on-quarter growth and expanding eleven times from its initial quarter. The company is among several Indian healthcare firms to exit Bangladesh, following in the footsteps of major players such as Narayana Health and the Fortis group, which faced similar difficulties in the region.
Pristyn Care’s withdrawal from Bangladesh highlights the complexities and risks associated with international expansions in volatile political climates. While the company experienced promising growth metrics, the overarching civil distress and political instability proved insurmountable. This case serves as a reminder of the challenges that even well-funded startups can face when entering new markets, particularly in regions experiencing unrest or political conflicts.
Original Source: yourstory.com
