The Kera Gummies, endorsed by Miss Grand International, are under investigation for misleading claims concerning fiber content. Authorities are probing its manufacturing process and advertisements after claims emerged that the fiber content was much lower than advertised. Kera Vietnam defends its product quality, asserting compliance with health regulations and emphasizing that gummies should not replace fresh vegetables in diets.
Kera Gummies, advertised as a vegetable substitute and endorsed by Miss Grand International, are currently under investigation by the Food Safety Authority. Authorities have initiated a review of both the product’s manufacturing process and its advertisement on social media platforms such as Facebook and TikTok, which are reportedly misleading.
Social media influencers have played a role in the gummies’ promotion, leading to consumer claims regarding their fiber content. One customer submitted a box containing 30 gummies for testing, revealing a mere 0.51 grams of fiber—significantly lower than the amount suggested by the manufacturers, who indicate that one gummy replaces a full serving of vegetables.
The World Health Organization recommends a daily fiber intake of at least 25 grams for adults, implying that one would need to consume approximately 50 gummies to meet this standard. In response, authorities in Dak Lak Province are investigating Asia Life, the manufacturer, for compliance with food safety regulations.
Despite the allegations, Kera Vietnam defended its product through a Facebook post, claiming it contains over 200 milligrams of fiber per gummy, based on a report from Avatek Science Technology. The company proclaimed its product’s local sourcing and confirmed that it possesses requisite licenses from the Ministry of Health.
Kera Vietnam also addressed rumors regarding its production in China, clarifying that unauthorized images had been used by a distributor on a Chinese e-commerce site and asserting that they do not collaborate with this distributor. However, experts like Lam Vinh Nien urge caution, emphasizing that supplements should complement, not replace, fresh foods in one’s diet, as processing may diminish nutritional value significantly.
Kera Gummies face scrutiny after claims of insufficient fiber content emerged. Authorities are assessing the product’s manufacturing and marketing practices, while Kera Vietnam maintains that the gummies contain adequate fiber as per a recent test. Experts recommend using dietary supplements merely as enhancements to diet rather than substitutes for whole foods. This situation underscores the necessity for transparency and accuracy in health product advertising.
Original Source: e.vnexpress.net
