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Analysis of the Recent Trends in Jordan’s “Click” Payment System

The “Click” payment system in Jordan recorded 20.22 million transactions worth 2.61 billion dinars in early 2023. However, February saw a decline in both transaction value and volume. Nonetheless, user growth continues, with a predominance of local users, especially males aged 18 to 30, indicating a trend towards digital payments in the Jordanian economy.

As of February this year, the “Click” payment system has recorded 20.22 million transactions totaling 2.61 billion Jordanian dinars, according to JoPAC statistics. However, the value of electronic payments through “Click” experienced a 4.3% decline, dropping to 1.28 billion dinars in February compared to 1.33 billion dinars in January.

During the same period, the number of transactions conducted in February fell by 4%, with 9.9 million transactions logged compared to 10.32 million in January. Despite this decline in transaction value and volume, the user base of “Click” increased to 1.74 million, representing a 2% growth in February.

The data indicates that an overwhelming 96.3% of “Click” users are Jordanian, totaling 1.6 million users, while users from other nationalities number 65,000, or 3.7%. Demographically, the user base consists predominantly of males (62.2%), with females accounting for approximately 35%. The young demographic, particularly users aged 18 to 30, constitutes the most active segment.

Notably, money transfers made up 85.3% of all transactions conducted via “Click,” with purchases accounting for the remaining 14.7%. This payment system, launched by JoPAC in 2020, allows for the instant transfer and receipt of funds among bank accounts and e-wallets in Jordan.

These statistics underline the rapid evolution of the electronic payment landscape in Jordan, signifying a robust shift towards digital alternatives that enhance the efficiency and security of transactions, as well as align the nation with global technological trends. It is important to mention that in the preceding year, the total volume of transactions processed through “Click” amounted to 83.9 million, valued at 12.1 billion Jordanian dinars.

In conclusion, while the “Click” payment system shows a decrease in transaction value and volume, its user base continues to grow, indicating strong adoption among Jordanians. The system showcases a noteworthy shift towards digital payment solutions in Jordan, essential for enhancing the security and convenience of monetary transactions amidst a changing economic landscape. Moreover, the predominant usage among young adults highlights the shifting dynamics towards a digital economy.

Original Source: www.jordannews.jo

Fatima Al-Mansoori

Fatima Al-Mansoori is an insightful journalist with an extensive background in feature writing and documentary storytelling. She holds a dual Master’s degree in Media Studies and Anthropology. Starting her career in documentary production, she later transitioned to print media where her nuanced approach to writing deeply resonated with readers. Fatima’s work has addressed critical issues affecting communities worldwide, reflecting her dedication to presenting authentic narratives that engage and inform.

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