Fiji is losing potential export revenues from cocoa due to unpreparedness for mass production. Arif Khan from Cacao Fiji calls for government regulation and a structured approach to the cocoa industry. A global cocoa shortage has driven prices up significantly. Establishing a cocoa board and strategic goals is essential for industry growth.
Fiji faces a missed opportunity in cocoa exports, with global prices nearing $10,000 per metric tonne and the local industry unprepared for large-scale production. Arif Khan, director of Cacao Fiji, urges the Government to establish a regulatory framework to support the cocoa sector. He highlights the ongoing global cocoa shortage, exacerbated by declining production in major producers such as Ghana and Ivory Coast due to diseases, insufficient investment, and climate issues, projecting a deficit of approximately 500,000 metric tonnes.
Khan emphasizes that the world price for cocoa has surged by 300 percent, urging Fiji to consider cocoa as a valuable commodity worthy of investment. He advocates for a structured approach to the industry, proposing the formation of a cocoa board to oversee operations and develop strategic goals. Without clear objectives or direction, the sector may struggle to expand, he notes.
Khan believes that strategic planning is imperative, such as setting Key Performance Indicators to support the growth of 5,000 farmers and target production of 2-3 metric tonnes within three years. He laments the lack of consistent efforts towards establishing a cocoa board akin to the support the sugar industry receives.
Having recently participated in a cocoa convention in Amsterdam, Khan underscores the potential for Fiji’s branding to elevate its cocoa products to premium markets, allowing local producers to command higher prices for their offerings.
In summary, Fiji has significant potential to enhance its cocoa export earnings through strategic investment and regulation. Establishing a cocoa board and a structured framework can address production challenges and tap into the burgeoning global cocoa market. With proactive measures in place, Fiji can position itself as a prominent player in the cocoa industry, similar to its approach with sugar.
Original Source: www.fijitimes.com.fj
