Gamerji is expanding its gaming-as-a-service model in India, UAE, Saudi Arabia, Indonesia, and the Philippines. With partnerships involving 34 telecom companies, it has engaged 65-70 million users. The platform rewards gamers with virtual currency and employs AI for better player matching. Despite challenges in localization and cultural preferences, Gamerji aims to collaborate on major esports events in the future.
Gamerji, an India-based esports platform, aims to expand its gaming-as-a-service model in emerging markets, including India, UAE, Saudi Arabia, Indonesia, and the Philippines. The platform has successfully partnered with 34 global telecom companies to integrate popular games like FIFA and Valorant into telco applications, facilitating cross-border tournaments. Sohan Thacker, the founder of Gamerji, noted that this initiative has enabled them to reach approximately 65 to 70 million users globally.
Through these partnerships, users earn virtual currency that can be redeemed for rewards from telecom providers, enhancing user engagement within the apps. Gamerji employs AI technology to match players of similar skill levels, thereby improving both the gameplay experience and player development. Initially, convincing telecom firms of the potential for user engagement beyond standard services was a challenge; however, 37% of their revenue now derives from B2B telecom operations.
The MyVI app, affiliated with the platform, experiences thousands of daily users, while international telecom partners achieve 20,000 to 30,000 daily active users, indicating a higher spending potential per user. Nevertheless, Thacker highlighted challenges in scaling the model, including data localization requirements, language, cultural preferences, and variations in game popularity across different regions.
As Gamerji continues its trajectory of growth, the company is eager to collaborate with esports federations for significant tournaments like the Esports Olympics and the Southeast Sports World Cup. This engagement aims to solidify their presence in the rapidly evolving gaming landscape of these key regions.
Gamerji seeks to expand its presence in the gaming-as-a-service market, focusing on key regions such as India, UAE, Saudi Arabia, Indonesia, and the Philippines. Through partnerships with telecom companies, they have successfully engaged millions of users while leveraging innovative AI technology for enhanced gameplay. Despite facing regional challenges, Gamerji is positioned to play a vital role in the evolving esports industry by collaborating with major gaming federations for future tournaments.
Original Source: m.economictimes.com
