The Global Web Index (GWI) Report shows television screen time remains significant globally. Different countries exhibit varied daily averages of TV viewership. Notable countries include the U.S., South Africa, Brazil, the U.K., and Chile, demonstrating a blend of traditional and streaming consumption patterns among audiences.
The Global Web Index (GWI) Report reveals that television screen time remains a vital aspect of global media consumption. Despite the rise of streaming services such as Netflix and YouTube, traditional broadcast television continues to capture a significant viewer base. The report, derived from a survey of internet users between the ages of 16 to 64, sheds light on varying levels of daily TV consumption across different countries.
Data concerning average daily TV screen time highlights the leading nations in this regard.
1. United States – 4.39 Hours per Day
Traditional television retains its prominence in the U.S. Nevertheless, a significant amount of viewing has transitioned to streaming services such as Hulu, Netflix, and Disney+, blurring the boundaries between “TV time” and “screen time.”
2. South Africa – 4.04 Hours per Day
In Sub-Saharan Africa, South Africa reports remarkable TV screen time. Although broadcast TV is still favored, there is an uptick in digital content consumption, especially amongst younger audiences who leverage mobile streaming services.
3. Brazil – 4.4 Hours per Day
Brazilian viewers exhibit a strong affinity for entertainment, engaging with both traditional television and streaming platforms. Telenovelas remain a cultural cornerstone, while digital services such as Globoplay, Netflix, and YouTube continue to grow in importance.
4. United Kingdom – 3.54 Hours per Day
The UK’s average TV screen time is more moderate compared to countries like Brazil and South Africa, reflecting a shift towards varied media consumption habits that include social media, digital news, and podcasts alongside traditional viewing.
5. Chile – 3.43 Hours per Day
Chilean audiences maintain a strong preference for traditional television, particularly for news and telenovelas. However, the popularity of streaming platforms such as Netflix, HBO Max, and Amazon Prime Video is notably increasing, especially among younger urban viewers.
Overall, the GWI report emphasizes that while streaming continues to surge in popularity across the globe, traditional television still holds a noteworthy place in the viewing habits of several countries. The data illustrates diverse media consumption trends, reflecting the cultural preferences and technological adaptations of different populations, particularly among younger demographics.
Original Source: globalsouthworld.com
