Macktiles signs an MoU to feature in Essentials of Modern Marketing; Kaspersky reveals 2.3 million bank cards leaked due to malware; Commercial Bank of Ceylon wins sustainability reporting awards; UTE delivers the largest Cat D8 tractor to NEM Construction.
Macksons Tiles Lanka (Pvt) Limited (Macktiles) has announced a landmark Memorandum of Understanding (MoU) with Kotler Impact to be featured in the inaugural Sri Lankan and Maldivian edition of Essentials of Modern Marketing, authored by Philip Kotler, a prominent marketing expert. The agreement was formalized on March 10th at Mandarina Colombo, where Shimmer Milfer, Group CEO of Macksons Holdings, represented Macktiles, with Denzil Perera, the country representative of Kotler Impact, in attendance.
This collaboration will enable an extensive case study to be conducted on Macktiles, focusing on its brand journey, market positioning, and innovative strategies that solidify its position as a leader in the tile manufacturing sector.
In separate news, Kaspersky Digital Footprint Intelligence has revealed concerning statistics regarding data-stealer malware. They report a staggering 2.3 million bank cards have been compromised on the dark web following a detailed analysis of malware logs from 2023-2024. Each instance of infostealer malware results in stolen credit card information approximately every fourteenth time. Reports indicate that nearly 26 million devices have been affected by such malware, with a significant portion being Windows-based.
Kaspersky’s findings suggest that the distribution of stolen data occurs over time, often long after the initial infection. The firm anticipates that by the end of 2024, the number of infected devices could reach between 20 to 25 million. It also notes that Redline remains the predominant infostealer, while an alarming increase in infections from Risepro has emerged.
On another note, the Commercial Bank of Ceylon has excelled in sustainability reporting, winning several awards at the ACCA Sustainability Reporting Awards for its 2023 Annual Report. The bank received the overall runner-up and first place in the Banking category, reinforcing its commitment to transparency. Additionally, the report garnered multiple accolades at CA Sri Lanka’s ‘TAGS’ Awards 2024, showcasing its leadership in corporate governance and sustainability initiatives.
Furthermore, UTE, the Authorized Caterpillar dealer in Sri Lanka, has delivered the country’s largest Cat D8 Track-Type Tractor to NEM Construction Pvt. Ltd. This significant delivery not only enhances NEM Construction’s operational capacity but also marks a notable development in Sri Lanka’s heavy machinery sector, emphasizing UTE’s enduring partnership with NEM Construction. NEM’s Chairman, Raja Nanayakkara, commended the performance and services provided by UTE, further reflecting ongoing trust in both UTE and Caterpillar products.
This article highlights key updates in the business landscape of Sri Lanka, including the significant MoU between Macktiles and Kotler Impact, alarming statistics on infostealer malware from Kaspersky, outstanding performance by the Commercial Bank of Ceylon in sustainability reporting, and UTE’s strategic delivery of heavy machinery. Each development reflects growth, innovation, and the persistent challenges and achievements within their respective sectors.
Original Source: island.lk
