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AAG Secures Landmark Multi-Million Dollar Partnership with Adidas

The Athletics Association of Guyana has entered a multi-million dollar partnership with Adidas, securing US$300,000 initially for equipment and US$250,000 for each of the next three years. This landmark agreement, announced during the CARIFTA Games trials, aims to elevate the sport and support its athletes and coaches significantly.

The Athletics Association of Guyana (AAG) has secured a substantial multi-year agreement with the renowned global brand Adidas, significantly enhancing Track and Field in the region. The initial contract translates to US$300,000 solely for equipment, with an additional US$250,000 allocated for each of the next three years, providing both equipment and financial support for the sport.
The announcement was made on March 22 during the CARIFTA Games trials, held at the National Track and Field Centre in Leonora, with notable attendees including Minister of Culture, Youth and Sport Charles Ramson Jr., and prominent figures from the sports community.
Minister Ramson Jr. emphasized the critical role that Guyana’s potential as a leading Track and Field nation and its achievements at the junior level played in securing this pivotal partnership. He remarked on the prestigious nature of the deal, underlining how coveted such an opportunity is for many countries.
Director of Sport Steve Ninvalle reiterated the significance of the agreement, noting the extensive benefits that a major financial investment could bring to the sport’s profile and development. He asserted that this unprecedented support would lead to substantial improvement for athletes and the sport as a whole.
Sheryl Hermonstine, the newly-appointed President of AAG, expressed her excitement about the agreement’s impact on stakeholders, particularly for athletes and coaches, who are poised to gain immensely from this landmark deal.

In summary, the historic partnership between the Athletics Association of Guyana and Adidas marks a transformative moment for Track and Field in Guyana. The multi-million dollar agreement promises substantial equipment and financial support over the coming years, elevating the sport’s profile and benefiting athletes and coaches alike. This alliance underscores Guyana’s potential in athletics, further illustrated by the significant attendance of key sports figures during the announcement.

Original Source: newsroom.gy

Omar Hassan

Omar Hassan is a distinguished journalist with a focus on Middle Eastern affairs, cultural diplomacy, and humanitarian issues. Hailing from Beirut, he studied International Relations at the American University of Beirut. With over 12 years of experience, Omar has worked extensively with major news organizations, providing expert insights and fostering understanding through impactful stories that bridge cultural divides.

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