NBC News Now has launched in Mexico and Brazil, expanding its presence in Latin America. The service is accessible at no charge for Samsung users and offers a lineup focused on hard news. Its successful record during recent events highlights the growing preference for online news in the region.
NBC News Now, the 24/7 streaming platform of NBC News, has officially launched in Mexico and Brazil, expanding its reach in Latin America’s largest markets. This strategic move follows the platform’s established presence in various European countries since its inception in 2019. It is accessible through SamsungTV+, Freevee, and LG, and focuses on delivering hard news and breaking stories rather than opinion-based content. This service is offered at no additional cost to Samsung users in these countries while remaining ad-supported across all platforms.
The platform, which prides itself on being the first U.S.-originated news channel available in this region, features flagship programs such as “Meet the Press Now with Kristen Welker,” “Hallie Jackson Now,” and “Top Story with Tom Llamas.” NBC Nightly News with Lester Holt and Dateline NBC also form a crucial part of its offerings. Notably, NBC News Now boasts more live and original programming hours per day than its competitors in the streaming news sector.
This expansion comes on the heels of NBC News Now achieving record viewership numbers during the third quarter. The service not only captured the highest viewership figures to date but also reached its largest prime-time audience. On Election Day, NBC News Now attained a remarkable milestone, garnering over 100 million views and providing a continuous live coverage for an extensive 40 hours. Concurrently, NBCNews.com recorded its best performance on that day as well, driven by live video and results pages. Meanwhile, traditional U.S. news networks also reported higher ratings during this period, although viewership subsequently decreased.
Research data indicates that more than 50% of Brazilian internet users now consume their news online. In contrast, audiences in Mexico still largely favor traditional broadcast media, primarily through Televisa and TV Azteca, while increasingly sourcing news from digital platforms affiliated with major print media. This shift toward online news consumption reflects broader trends attributed to the rising influence of social media and greater internet accessibility in the region.
The introduction of NBC News Now in Latin America marks a significant step in the platform’s global expansion strategy, aiming to tap into the growing demand for digital news in the region. Since its inception in 2019, NBC News Now has prioritized delivering real-time news coverage, catering to the viewing preferences of audiences seeking timely information. This expansion strategically positions NBC News Now to capture the digital audience in Mexico and Brazil, aligning with wider trends of news consumption changes across Latin America, where online sources are increasingly preferred over traditional media.
In summary, NBC News Now’s launch in Mexico and Brazil reinforces its commitment to providing accessible, high-quality news programming to an evolving audience seeking reliable sources of information. The platform’s notable performance during critical news events further underscores its growing influence and adaptability within the competitive landscape of digital news media. By capitalizing on the increasing online consumption trends, NBC News Now is well-positioned to engage Latin American audiences effectively in the years to come.
Original Source: variety.com
