The exchange rate has created an optimistic outlook for increased Argentine tourism in Santa Catarina, with predictions of a significant rise in visitors to the region. In 2023, approximately 1.95 million Argentine tourists visited Brazil, with a notable increase expected in 2024. Local tourism officials anticipate a robust tourist season as they prepare for the rise in visitors seeking to enjoy the coastal offerings.
The presence of Argentine tourists in Brazil is not a recent development; however, the current favorable exchange rate has resulted in heightened expectations for an increased influx of tourists from Argentina, particularly to Santa Catarina’s beautiful coastal regions. The Brazilian tourism sector has been observing a significant rise in international visitors, with Argentina holding the record as the largest contributor.
In the previous year, Brazil recorded an impressive figure of over 6.6 million international tourists, with Argentinians alone accounting for nearly 1.95 million arrivals, as reported by the Ministry of Tourism, Embratur, and the Federal Police. As of 2024, Santa Catarina has proudly welcomed more than 495,000 international tourists, marking a notable 71.7% increase from the previous year.
According to Zena Becker, the Secretary of Tourism in Florianópolis, “Argentines have been coming to Brazil, particularly to Florianópolis, since the 1980s to spend their holidays. Due to the proximity, many travel by car. Our waters are also warmer, and the exchange rate today works in their favor.”
Becker highlighted the recent appreciation of the Argentine peso, which is bolstered by governmental support in an economy increasingly reliant on the dollar. She noted, “According to data from the airport and bus terminal, we expect a 15% increase in Argentine tourists in Florianópolis. This doesn’t include those who travel by car or buses from travel agencies.”
The City Hall of Florianópolis is optimistic, estimating that the destination will receive approximately 2.5 million tourists throughout the peak season, which commenced in early December and will extend until late March, indicating the town’s allure for both local and international visitors.
The tourism dynamics between Argentina and Brazil are deeply rooted, with historical travel patterns evidencing a longstanding relationship. The proposed increase in Argentine tourist visitation is largely attributed to favorable currency exchange conditions that position Brazil as an appealing destination. Santa Catarina, particularly Florianópolis, has always been a popular holiday spot for Argentine families due to its geographic proximity, warm waters, and vibrant culture, enhancing the region’s appeal during the peak travel season.
In summary, the expectation of increased Argentine tourists to Santa Catarina is bolstered by favorable exchange rates, a historic penchant for travel among Argentines, and improved economic conditions for potential travelers. With tourist numbers already showing significant growth and predictions indicating a continuation of this trend, Santa Catarina is positioned to capitalize on its attractiveness to international visitors. The local authorities remain optimistic about the influx of tourists that will stimulate the regional economy and enrich the cultural exchange between nations.
Original Source: www1.folha.uol.com.br
