Javier Goldschmied, TVN Chile’s programming director, emphasized the channel’s strategy of continuous innovation and adaptation to maintain audience interest. Successful entertainment formats like “Mi nombre es” and “Ahora caigo” have solidified its standing in 2024. The expansion of its production hub and projects area highlights TVN’s commitment to diversifying its content offerings and revenue streams through international collaborations.
Javier Goldschmied, the programming director of TVN Chile, discussed the channel’s commitment to innovation and family entertainment during an interview at Content Americas. In 2024, TVN emerged as a prominent player in Chilean television, capitalizing on successful formats such as “Mi nombre es” and “Ahora caigo.” He emphasized the need for strategic renewal to maintain audience interest, indicating that adjustments to popular programs are essential for continued viewer engagement.
Goldschmied noted that the current season has seen significant success with afternoon programming, particularly with shows like “Carmen Gloria a tu servicio” and “Ahora Caigo.” He recognized the importance of avoiding viewer fatigue with these programs by introducing fresh elements to keep them engaging and competitive. As the network prepares for 2025, he is focused on enhancing these formats to ensure their longevity in the market.
The focus on renewal is equally relevant to prime time formats. The success of “Mi nombre es” has played a key role in reinvigorating the channel’s prime time viewership. Goldschmied explained that the show has contributed significantly to the channel’s positioning, stating, “We always try to give something different to the audience so that they do not believe that it will always be something the same.”
TVN’s production hub has also expanded recently, allowing the channel to engage in international collaborations, including the Brazilian adaptation of “Ahora caigo.” This agreement, facilitated by using TVN’s production facilities, is expected to generate significant revenue exceeding $100,000, demonstrating the viability of cross-border audiovisual projects.
Furthermore, the success of the Projects Area developed in 2024 has enabled both local and international producers to propose new program ideas to TVN. This initiative marks a strategic effort by the channel to broaden its entertainment offerings while receiving suggestions across diverse formats and genres.
In recent years, TVN Chile has taken significant strides to establish itself as a leader in the Chilean broadcasting landscape. The channel has focused on incorporating entertainment formats aimed at family audiences, coupled with innovative programming strategies to keep viewer engagement high. The channel’s dedication to evolving its offerings is evident through its investments in original productions and international collaborations, positioning itself competitively for future growth.
In summary, TVN Chile has successfully harnessed popular entertainment formats to engage audiences and is taking proactive measures to ensure sustained viewer interest. The channel’s emphasis on program renewal, original content production, and international partnerships has established it as a formidable contender in Chile’s television landscape. As it looks ahead to 2025, maintaining this innovative approach will be crucial to its continued success.
Original Source: todotvnews.com
