The Textile Clothing and Footwear Council of Fiji will send delegates to the Australia International Sourcing Fair, marking Fiji’s return to the exhibition scene post-COVID. The country is positioned as a key regional sourcing hub, promoting the ‘Make it in Fiji’ campaign and emphasizing quality and flexibility in manufacturing.

The Textile Clothing and Footwear Council of Fiji (TCF Council) announced its decision to send a delegation to the Australia International Sourcing Fair (AISF), which is scheduled to take place this month. This exhibition marks a significant return for Fiji following the COVID-19 pandemic, as the nation seeks to reaffirm its status as a vital sourcing hub in the Pacific region. The TCF Council emphasized Fiji’s unique position, catering to markets in Australia, New Zealand, and the wider Pacific Islands.

The initiative to participate in the AISF stems from Fiji’s longstanding efforts to position itself in the global sourcing landscape, particularly through the ‘Make it in Fiji’ campaign, which has been operational for over a decade. This campaign, supported by AusAID, has revitalized the local textile, clothing, and footwear industry, enabling it to produce significant brand products for international markets including the United States and Europe. Fiji’s approach emphasizes flexibility, quality, and small production runs as differentiators from larger competitors such as China and Vietnam.

In summary, Fiji’s participation in the Australia International Sourcing Fair underscores the country’s strategic approach to re-establishing its textile, clothing, and footwear manufacturing sector on the global stage post-COVID. Through quality products and responsive customer service, Fiji aims to bolster its reputation as a leading sourcing destination. The confirmed participation of local companies such as Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd reflects commitment and potential for growth in this sector.

Original Source: www.fijitimes.com.fj